“How did I end up working as a corporate storytelling speaker and consultant? I was born in Jerez, Spain, a hot Spanish city known for its wines’ fragrance. All my family worked in wineries, but I wanted to be a writer. Due to a ¨you-need-to-study-something-useful¨ attack (by my father), I studied business administration. It was torturous! I eventually stumbled upon the art of corporate storytelling in the same place as my cavalry: ESADE Business School. Thanks to a teacher, I discovered the art and science of telling stories to persuade and connect with others. Today, I feel comfortable moving between my work and vocation, science and letters.

As a speaker, author, and communication strategist, corporate storytelling has led me to work in 13 countries, playing local, regional, and global strategy roles for groups such as Saatchi & Saatchi, Havas, Y&R, Ogilvy, Wunderman Thompson, and WPP in Miami, Chicago, Boston and New York City.

As a corporate storytelling consultant, I have led projects for clients such as Coca-Cola, McDonald’s, Diageo, BMW, PNC Bank, Progressive Insurance, Danone, Johnson & Johnson, and The World Bank.

I have published nine books on storytelling in various fields: brand storytelling and storydoing, personal storytelling, political storytelling, and transmedia storytelling. I was awarded the Commercial Communication Efficacy AEA Grand Prix Award and the Neapolitan Victory Award for Best Political Book, given by The Washington Academy of Political Arts and Sciences.

I never learned to make sherry wine. However, I enjoy drinking it very much.”

contact@antonionunez.com