About Antonio Nunez

Antonio Nunez was born in Jerez, Spain, a hot Spanish city that is known for the fragrance of its wines. All the members of his family worked in vineyards or wineries but he wanted to be a writer. Due to a ¨you-need-to-study-something-useful¨ attack (by his father), he ended up studying business administration. It was torturous! He eventually stumbled upon the art of corporate storytelling in the same place as his calvary: ESADE Business School. Thanks to a teacher, he discovered the art and science of telling stories with the purpose to persuade and connect with others. Today he feels very comfortable moving between his work and his vocation, between science and letters.

As a speaker, author, and communication strategist, corporate storytelling has led him to work in 13 countries, playing local, regional and global strategy roles for groups such as Arnold Worldwide, Saatchi & Saatchi, Havas, Y&R, Ogilvy, Wunderman Thompson, and WPP in Miami,  Chicago, and New York City.

He has led projects for clients such as Coca-Cola, McDonald’s, Diageo, BMW, Danone, Johnson & Johnson, and The World Bank, among others.

Antonio has published eight books on storytelling in various fields: brand storytelling and storydoing, personal storytelling, political storytelling, and transmedia storytelling. He won the Commercial Communication Efficacy AEA Grand Prix Award and the Neapolitan Victory Award for Best Political Book, given by The Washington Academy of Political Arts and Sciences.

Antonio never learned to make sherry wine. However, he enjoys very much drinking it.