Brand and Corporate Storytelling Insights
U.S. Hispanics’ Storytelling: “Hispanic Star Rising” New Book
This new book contains ninety personal stories written by U.S. Hispanics in 2020. Published in November 2020 by Fig Factor Media and edited by Claudia Romo Edelman and The Hispanic Star initiative, the book also includes a preface by the Colombian musician “Fonseca.” From the back cover: “Hispanics are 100% Hispanic and 100% American. They […]
20 statements on the art of storytelling for marketing
https://www.slideshare.net/Antonionunez/20-inspiring-statement-on-viral-comms Learn how to get your client´s attention and captivate them using your personal storytelling. Discover the new online course by Antonio Nunez ‘Introduction to Personal Storytelling‘ in the e-learning platform Domestika.org For ideas and tips on storytelling, you can join Antonio Nunez Storytelling´s newsletter or visit his blog at antonionunez.com Antonio Nunez Storytelling Channel […]
Trump’s “Silent Majority” storytelling misses a crucial demographic shift
Throughout the social protests against racial discrimination and police brutality in America, President Trump has claimed to have the support of the “Silent Majority.” The “Silent Majority” confrontational strategy has been successfully used in the past by him, and by other candidates, in contexts of high polarization or civil unrest. But this time, the communication […]
Storytelling for Change Example: “The Two Monks and the Women”
“ONCE THERE WERE TWO MONKS WHO were traveling through the countryside during the rainy season. Rounding a bend in the path, they found a muddy stream blocking their way. Beside it stood a lovely woman dressed in flowing robes. ‘Here’, said one of the monks to the women. ‘Let me carry you across the […]
Visual storytelling wins in conciliatory United Way campaign
To celebrate the 2019 Labor Day, United Way launched a conciliatory video that heavily relies on visual storytelling. An accelerating montage of images of bridges from around the world works as a call to action to work and live united.
“From butchers to priests, we are all in the storytelling business.”
J. Walter Thompson chatted with Antonio Nunez to learn more about his award-winning book and political storytelling
Macro and Micro Stories for Mobile Marketing (video)
Creating the Macro Story and Micro Episodes to tell your brand story in smartphones and other mobile devices. (3:51 mins. video) For ideas and tips on marketing, storytelling and communication, you can join Antonio Nunez´s free newsletter at antonionunez.com or follow his Twitter @AntonNunez
How Contagious Can Social Media Really Be?
THE SOCIAL MEDIA advertising industry has been built on the idea of Contagiousness. The promised paradise was that of effortlessly making fans promote branded content until it went viral through word of mouth.
Using Storytelling for Market Research
Finding a good personal story during qualitative research is like hitting the jackpot. Stories can be as important as insights because they are emotional, educational and easy to remember and cascade in huge organizations. The conundrum is that asking people for personal stories can be very challenging and, at times, can even backfire. While conducting qualitative […]
5 Types of Storytelling for Personal Branding (Video)
Five types of personal stories you can use to connect with others, help build your leadership style and create your personal branding (5:40 mins video): 1. The “Who Am I” Story 2. The “Why Am I here” Story 3. The “Visionary” Story 4. The “Educational” Story 5. The “Stop & Regain Traction” Story More Storytelling videos at […]